THE PLASTIC STUDIO
NIKE Mercurial 24
GLOBAL CAMPAIGN
Creative Agency: AixSponza
Production Company: AixSponza
3D Animation, CGI: Aias Kokkalis
ThePlasticStudio and AixSponza combined their creative forces to bring you the campaign for Nike’s Mercurial shoes. The campaign was based on the innovative mix of CGI and live footage shots of a Peregrine falcon, the fastest animal on the planet.
Research in SideFX Houdini of grass movement with explosive force fields to accentuate the take-off of the shoe from the ground to the sky in a reverse motion to the peregrine falcon.
