THE PLASTIC STUDIO
GLOBAL CAMPAIGN
Creative Agency: AixSponza
Production Company: AixSponza
3D Animation, CGI: Aias Kokkalis
For this collaboration with AixSponza, ThePlasticStudio developed for Axetris a bespoke motion graphics sequence designed to articulate the sheer technical prowess of their laser lens technology.
The visual narrative is centred on the sophisticated interplay between light and glass, translating complex optical data into a tangible, cinematic experience. To achieve this level of fidelity, the entire environment was engineered from the ground up within SideFX Houdini, allowing for a complete convergence of procedural design and physically accurate light simulation.
The core technical challenge resided in the behaviour of the lasers. Rather than relying on simple visual artifice, ThePlasticStudio developed custom toolsets within Houdini to govern realistic laser ray refraction and splitting. These proprietary tools facilitated dynamic calculations as rays passed through various lens geometries, ensuring every deflection and split adhered strictly to the laws of physics. By constructing a custom solver for these light paths, the studio was able to visualise the exact moment of refraction, highlighting the exceptional efficiency and clarity that Axetris products deliver to the global photonics market.
To breathe life into these complex calculations, the Octane renderer was utilised, selected specifically for its unrivalled capacity to handle advanced light phenomena. The realism of the piece is driven by the integration of authentic caustics and volumetric caustics, which were fundamental in defining the ‘weight’ of the light as it interacts with the lenses and the surrounding atmosphere. The final result is a meticulously detailed interplay of light and shadow, where refracted beams form intricate patterns that underscore the microscopic precision of the lens surfaces in a breathtaking, high-fidelity render.
