TITLE

MARE Gallery

DATE

Summer 2015

CLIENT

Thalassa Beach Resort

TYPE

BRANDING, ILLUSTRATION, PACKAGING

MARE Gallery


BRANDING, ILLUSTRATION, PACKAGING

An ever changing audience, where the passing-through travellers mingle with the locals, brought together against the beautiful backdrop of the Cretan Sea.

It is also a location that is interesting to explore within a context of globalisation and it’s effects on specific desirable areas world wide – that are alive and vivid during the summer season and considerably quieter for the other half of the year.

For 2015’s season, MARE gallery organized a series of three innovative exhibitions. We designed the banners, invitations as well as produced three distinct original handmade pouches to hold each exhibition’s brochure. The brochures were designed as separate cart-postals ready to be sent as a gift from the gallery. Quoting Sofia Mavroudis, the gallery curator for the exhibitions’ themes:

A castle in the air is another universe, a microcosm with its own rules of reality. A parallel world to the real world, another way of being. Hope, phantasy and imagination merged with fears, doubts, memories and wishful thinking – this absentminded state of consciousness of DAYDREAMING.

With a different spatial definition than the one we are used to, the work of the four artists participating in this exhibition suggest a concept where nothing is as we know it. With aspects taken from reality, they deal with issues of lost time, fear, longing, love, loneliness and beauty – all very “real” and understandable matters, in their impalpable way of existing.

Ιχνογραφία [ichnografía] from the Greek word ίχνος [íchnos] noun = trace/track/footprint/clue and the Greek word γράφω [gráfo]verb, from the word γραφή [grafí] noun = writing/script/written language/means of communication. To be traceless.